• BRAND DEVELOPMENT
    • INTEGRATED MARKETING COMMUNICATIONS
    • SOCIAL MARKETING
    • PUBLIC HEALTH ADVERTISING
    Out-of-home advertising in the Baltimore
    DMA and Maryland Capital Region included
    billboards, poster boards and transit advertising.
    • BRAND DEVELOPMENT
    • INTEGRATED MARKETING COMMUNICATIONS
    • SOCIAL MARKETING
    • PUBLIC HEALTH ADVERTISING
    The Cigar Trap campaign poster.
    • BRAND DEVELOPMENT
    • INTEGRATED MARKETING COMMUNICATIONS
    • SOCIAL MARKETING
    • PUBLIC HEALTH ADVERTISING
    The toolkit was distributed during a press event
    for the campaign kick-off and also on
    TheCigarTrap.com web site.
    • BRAND DEVELOPMENT
    • INTEGRATED MARKETING COMMUNICATIONS
    • SOCIAL MARKETING
    • PUBLIC HEALTH ADVERTISING
    Fact sheets were created for the toolkit.
    • BRAND DEVELOPMENT
    • INTEGRATED MARKETING COMMUNICATIONS
    • SOCIAL MARKETING
    • PUBLIC HEALTH ADVERTISING
    Pinnacle produced English and Spanish versions
    of the television spot. The media strategy included
    stations reaching the Baltimore DMA, Maryland’s
    Eastern Shore, Western Maryland and the
    Maryland Capital Region.
  • RADIO SPOT
    English, 60 seconds
    • BRAND DEVELOPMENT
    • INTEGRATED MARKETING COMMUNICATIONS
    • SOCIAL MARKETING
    • PUBLIC HEALTH ADVERTISING
    Radio was created and media placed in order to
    reach parents and community influencers.

Using outdoor, print advertising, radio, television, online ad, and a toolkit, Pinnacle Communications helped brand and launch The Cigar Trap – a public awareness campaign to educate parents about the dangers of youth cigar use.