Pinnacle Welcomes Amy Weldon to the Team!

 Please welcome new Outreach and Education Coordinator, Amy Weldon,  to the Pinnacle team!
Amy is helping to provide education and outreach to a number of Pinnacle clients, including Baltimore County Department of Environmental Protection and Sustainability.  She has a Bachelor’s of Science from Towson University and has worked with varied industries including Chick-Fil-A and the Baltimore Aquarium. She has a strong background in environmental education and decided to pursue PR/marketing in order to help communicate the importance of environmental stewardship to the public. She lives in Baltimore City’s Woodberry neighborhood and when not working, likes to catch an O’s game or hit the weight room where she is training to compete as a powerlifter. She is excited to help make a difference in our community. We invite you to reach out and say hello next time you are close by, or, right here in our virtual space.  Ask her what her favorite memory is from her time as a dolphin trainer!



Pinnacle Receives International and National Recognition for Health-Related Projects

For over 20 years, Pinnacle Communications Resource Company, its founder Tracey Haldeman and her small team have been keeping pace with the big agencies, receiving international and national recognition for their thoughtful and impactful campaigns - especially in the healthcare marketing channel.

Recently, three of these campaigns were acknowledged by Marketing Healthcare Today Magazine with three Aster Awards in one of the largest national competitions recognizing excellence in healthcare advertising and marketing. Two of these campaigns were also recognized in the International Summit Creative Awards.

Check out Pinnacle’s award-winning work, supporting Anne Arundel County’s Tobacco Retailer Training efforts and Binge Drinking Awareness Campaign and Maryland Department of Health and Mental Hygiene’s Power to Prevent Diabetes campaign.


Maryland Department of Health and Mental Hygiene’s Power to Prevent Diabetes campaign won a Gold 2017 Aster Award in the category of TV/Video Advertising and a Silver 2017 Summit Creative Award.


Anne Arundel County’s Binge Drinking Awareness Campaign won a Bronze 2017 Aster Award in the category of Total Advertising Campaign.

Anne Arundel County’s Tobacco Retailer Training Flip Cards won a Gold 2017 Aster Award in the category of Multilingual Advertising and Finalist 2017 Summit Creative Award.

“The work our agency does, especially in the area of health care, is typically for the good of individuals or the good of our community,” says Tracey, president of the Baltimore-based agency.

Pinnacle’s work continues to focus on social marketing, with a goal to positively influence behaviors, and subsequently, greater society. And when your mission is to work with causes you believe in, the awards are just that sweeter!



BMoreFit’s 2nd Annual DanceWalk

President John F. Kennedy said it best, “Physical fitness is not only one of the most important keys to a healthy body, it is the basis of dynamic and creative intellectual ability”. This philosophy resonates with the mission of BmoreFit.  The not-for-profit organization was created with the task of transforming the classroom experience and shifting the mindset from “sit still” to “let’s move” for underserved Baltimore City school students.


To spread the word about this great cause, BMoreFit created DanceWalk! In its second year, DanceWalk has already raised over $20,000 towards their $100,000 goal. With your support, BMoreFit will be able to get more kids out of their seats and train teachers to use creative movement on a daily basis.

To join the 2016 DanceWalk, become a sponsor and learn more, visit We hope to see you Saturday, July 16th for this amazing event.

For a copy of the BMoreFit’s 2nd Annual DanceWalk press release, click here


Meet Captain Ed Carman in the new Diabetes Prevention TV Spot


In our new TV spot, viewers are introduced to Captain Ed Carman of the Snow Hill Volunteer Fire Department, who talks about his own battle and victory over Diabetes. With the help of Maryland Department of Health and Mental Hygiene’s “Diabetes Prevention Program”, Captain Ed Carman changed his lifestyle and lost 46 lbs.

Check out the finished :60 TV Spot on Diabetes Prevention.

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