Items filtered by date: October 2015

Crafting the Cattle Chute

         

Building a Better Web Experience

We've spent our fair share of time on the Internet... even when not developing websites. This gives us the unique advantage of wearing both hats—Internet creator and user. Text-only websites that have well laid-out navigation and rich content provide a better end-user experience than a visually gorgeous one that neglects planning a visitor workflow.

The key to crafting a thrilling murder mystery and great website architecture are surprisingly similar: start from the end and work backwards.

Looking from the finish line, what's the best path to get your visitor from your homepage to the finish line? Is your finish line a checkout page? A contact form? Do you have multiple finish lines? For most small to medium sites, we recommend that you select two or three finish lines. We'll help you select more if you only have one in mind.

Don't Disregard Data

If you don't already have a Google Analytics account, sign up here - now.  We'll wait.

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