Leveraging Social Media to Grow Your Brand
Social media is a great tool to connect with customers and increase exposure. These sites are a free way to promote your brand, but it does require an investment of time and effort. There is the right way to manage a social media page and the wrong way. Below is my list of best practices to help you build successful pages.
1. Post relevant, engaging content.
Post engaging content to attract fans and encourage them to be active. If a fan likes a page and never visits, then you are missing out on opportunities to market to that person.