Items filtered by date: August 2015

5 Best Web Design Practices For Nonprofits

         

Passing the Two-Minute Test

Not many people hand out money to strangers. A potential donor will want to get to know your organization first. Sixty percent of donors hop online to visit your website prior to parting with their money. You have roughly two short minutes of their time to convince them that you are a worthwhile cause. Can your site pass the Two-Minute-Test?

CLEARLY-STATED MISSION

Succinctly state your mission and how you accomplish it. For example, "Saving horses from slaughter with rehabilitation, training, fostering and placement." Also, if you can easily quantify your efforts, include that in a prominent location (i.e. "468 Horses Saved").

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