Items filtered by date: August 2016

Where are 2016 Election Candidates Spending their Money?

This year’s political season has been a costly one for candidates pushing to become the next leader of the United States. But the question is, where exactly are they spending their media dollars?

CBS News reports TV ad spending for the 2016 election will reach and possibly exceed $4.4 billion dollars but unless you are in the 14 swing states, you may not see many TV ads. Unless you were watching this year’s Olympics Games. It's being reported that the Clinton presidential campaign’s “Hillary for America” spent $15.8 million, half of her national budget, during the two-week event. Trump’s presidential campaign, on the other hand, has its first ad buy scheduled to begin August 2016 in swing states: Pennsylvania, Florida, North Carolina and Ohio.

Online and Digital will see a pretty decent chunk of campaign dollars this political season. Fortune reports that an estimated $1.2 Billion dollars will be spent with a little less than half going to social media.  

While presidential campaigns are strategically planning their media schedule, some media outlets are not accepting political ads. National CineMedia (NCM) is one of them. In 2015, NCM declared their movie theatres as a “Politics-Free Zone”. 

With a little more than two months left before the election, Americans should prepare to see more of the democratic and republican nominees before it’s all said and done.  

 

Sources:

"Clinton Spends Big On Rio Olympics" http://www.mediapost.com/publications/article/283025/clinton-spends-big-on-rio-olympics.html

 

"Trump campaign is raising cash, but we'll see soon if it can spend it" http://www.cnbc.com/2016/08/19/trump-campaign-is-raising-cash-but-well-see-soon-if-it-can-spend-it.html

 

"Facebook and Google Are Big Winners As Political Ad Money Moves Online" http://fortune.com/2016/07/21/political-ad-money-google-facebook/

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Pokémon Go: How to drive traffic to your business without setting up a PokéStop or Gym

Pokémon GO has taken the world by storm. For those who aren’t familiar, Pokémon Go is free-to-play location-based reality game that allows Pokémon fans to capture Pokémon in the real world. 

As of July 26, 2016, Sensor Tower reports the app has been downloaded 75 million times after only 20 days after launching.  With download numbers like that, it’s no wonder businesses are jumping on board to capitalize on this craze!  

But what other option do you have now that Niantic, software developer of Pokémon Go, isn’t accepting any new submissions for new PokéStops or Gyms? Pokémon Lures modules are the answer!  These modules lure Pokémon to a PokéStop which in turn, lures more Pokémon players to catch them.


 

If your business is close to a PokéStop, purchasing a Lure Module in the Pokémon Go Store can attract Pokémon (and their players) near your location for 30 minutes.  One lure costs .99 while 8 lures will cost you about $7. Here is how you set up a Lure.

  1. Download Pokémon Go and purchase a lure in the Pokémon Go App Store.
  2. Your business must be located near or be able to travel to a PokéStop, as you can only set up a Lure near a PokéStop. Get comfortable as it can take a few minutes to set one up.
  3. Tap on the PokéStop on the Pokémon Go main screen.
  4. Once the PokéStop opens up, tap the small, white, cylindrical shaped icon above the giant circular PokéStop picture.
  5. Go back to the main screen. The PokéStop should now be awash in purple flower pedals and swirls. That means the Lure is active.

If your business is near a gym, promote a discount to the current gym owner or victor. Gyms are taking over quite frequently, so ask your patrons to take a screenshot of their victory. If you are worried about fraud, only offer the current gym owner or team a discount as you can check this from the Pokémon Go app.

Other ways to capitalize on Pokémon Go, you can offer and promote free WiFi and/or charging stations to all Pokémon player walking through the area.  

 

 

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