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Why You Should Make Your Website Mobile Friendly... and How!

Crafting your brand and business for mobile is as important as it is unavoidable. On average, Americans spend two and a half hours on their phones a day, which has digital advertising and content production hot on the minds of industry professionals. Both are crucial elements of mobile branding, but a mobile-friendly website should not go overlooked, especially when 60 percent of consumers say they will abandon a website that takes longer than three seconds to load. Further, 30 percent say they will abandon a purchase if the shopping cart isn’t optimized for mobile devices.

To avoid losing this valuable business, apply these strategies to optimize your website for mobile:

 

Draw Attention to Local Business Options

Users frequently search for a product or service to meet an immediate need. Highlight your unique services to stand out amongst competitors.

 

Tailor Your Site to a Small Screen

  1. Make Call to Action buttons front and center (buttons like Buy Now! or Call Now! that immediately send the user to the appropriate screen).
  • If your Call to Action is a phone call, keep promotions and other directions out of the way to avoid distracting the user to an action that is less important.
  • If your Call to Action is a form, simplify entry by limiting data fields, and turn off autocorrect for fields like First and Last name.
  1. Make fonts easy-to-read. Hootsuite recommends:
  • 14 point font for content.
  • Minimum 12 point font for forms.
  • 44 point font for buttons.
  1. Use high resolution images. iOS screens are high definition, and require double the image resolution to that of a desktop screen.

 

Create Cross-Device Consistency

  1. Always include full website or desktop options, as some users may want to access your full site for an enhanced experience.
  2. If a user has to move to another device to access your site, be sure they can pick up where they left off. Cross-browser IDs suggest pages the user has frequently interacted with, and shopper profiles retain cart items across devices.
  3. Use mobile-first responsive design, which provides the best possible experience at the mobile level, but improves design and functionality as screen size increases. Refer to the infographic below.
  4. Test your site frequently and on multiple devices, don’t limit device testing to just one model or brand. 

 

                                                                                               Mobile First Responsive Design

Mobile-First Responsive Design

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