The Maryland Dental Action Coalition, is advocating for better oral health among Maryland’s pregnant populations. The Coalition created the Healthy Teeth, Healthy Kids campaign, targeting mothers of young children and pregnant women.
Pinnacle produced digital and radio ads informing pregnant women of the importance of prenatal oral care. Oral health has a significant impact on fetal health. The body changes and adapts rapidly throughout pregnancy, so neglecting dental hygiene, even infrequently, can cause gum disease which may lead to premature birth and low birth-weight.
Check out the radio spot and web ads below.
Sources:
How To Care for Your Mouth While You are Pregnant. Healthy Teeth, Healthy Kids, n.d.,
http://healthyteethhealthykids.org/how-to-care-for-your-mouth-while-you-are-pregnant/. Accessed 30 Sept. 2016.
The Oral Health Care System: A State-By-State Analysis. American Dental Association Health Policy Institute (2016): 1-75. Web.
The Oral Health Care System. Maryland Dental Action Coalition, n.d., http://mdac.us/. Accessed 30 Sept. 2016.