Crafting your brand and business for mobile is as important as it is unavoidable. On average, Americans spend two and a half hours on their phones a day, which has digital advertising and content production hot on the minds of industry professionals. Both are crucial elements of mobile branding, but a mobile-friendly website should not… Continue reading Why You Should Make Your Website Mobile Friendly… and How! ...

The Aster Awards, founded in 2002, highlights marketing professionals who are creating real and positive change in communities through creative and groundbreaking campaign development within the healthcare field. Pinnacle was last recognized by the Aster Award committee in 2017 for our work supporting Anne Arundel County’s Tobacco Retailer Training efforts and Binge Drinking Awareness Campaign… Continue reading Pinnacle Is Awarded Again For Health And Behavior Change Advertising, Marketing And Communications ...

Ever wonder what became of the rain garden we began installing to celebrate our 20th Anniversary? It didn’t look like much at the beginning…  Since its completion in May, the Pinnacle rain garden has gone from a pile of rubble to a lush oasis, flourishing in the sun and shade of our lot off of… Continue reading Everything’s Coming Up Sustainable! An Update on Pinnacle’s 20th Anniversary Rain Garden ...

For over 20 years, Pinnacle Communications Resource Company, its founder Tracey Haldeman and her small team have been keeping pace with the big agencies, receiving international and national recognition for their thoughtful and impactful campaigns – especially in the healthcare marketing channel. Recently, three of these campaigns were acknowledged by Marketing Healthcare Today Magazine with… Continue reading Pinnacle Receives International and National Recognition for Health-Related Projects ...

A digital presence is vital for any business or nonprofit to survive in 2017. 87% of Americans use the internet. In November of 2016, digital ad spend was already $16 billion, and 76% of retail marketers surveyed by RetailMeNot said Digital has a better ROI than Offline. But according to Adweek’s Gemma Milne, “brands should… Continue reading Consider adding an offline presence to your 2017 Strategy ...

 Please welcome new Outreach and Education Coordinator, Amy Weldon,  to the Pinnacle team! Amy is helping to provide education and outreach to a number of Pinnacle clients, including Baltimore County Department of Environmental Protection and Sustainability.  She has a Bachelor’s of Science from Towson University and has worked with varied industries including Chick-Fil-A and the… Continue reading Pinnacle Welcomes Amy Weldon to the Team! ...

The Maryland Dental Action Coalition, is advocating for better oral health among Maryland’s pregnant populations. The Coalition created the Healthy Teeth, Healthy Kids campaign, targeting mothers of young children and pregnant women. Pinnacle produced digital and radio ads informing pregnant women of the importance of prenatal oral care. Oral health has a significant impact on fetal health. The body… Continue reading New Radio Spot and Digital Ads Promote Oral Health with Pregnant Women and Babies ...

  With over 400 million users, AdWeek reports that Instagram is the second most popular social platform used today based on the number of monthly active users. But as a business or agency, how can you use Instagram to advertise and engage with potential customers? Instagram Advertising Much has changed since Instagram originally introduced advertising… Continue reading Instagram: Ways to Advertise and Engage Potential Customers ...

  Pokémon GO has taken the world by storm. For those who aren’t familiar, Pokémon Go is free-to-play location-based reality game that allows Pokémon fans to capture Pokémon in the real world. As of July 26, 2016, Sensor Tower reports the app has been downloaded 75 million times after only 20 days after launching.  With… Continue reading Pokémon Go: How to drive traffic to your business without setting up a PokéStop or Gym ...

This year’s political season has been a costly one for candidates pushing to become the next leader of the United States. But the question is, where exactly are they spending their media dollars? CBS News reports TV ad spending for the 2016 election will reach and possibly exceed $4.4 billion dollars but unless you are… Continue reading Where are 2016 Election Candidates Spending their Money? ...

More than ever before, Americans are “cutting the cord”. They are ditching their monthly cable/satellite service and opting for wireless streaming. But with TV commercials being nonexistent on streaming services like Netflix, what does this mean for broadcast media? Are TV spots a thing of the past? Not yet. While some research reports this as… Continue reading Americans “Cut the Cord”, Broadcast shifts to Branded Content ...