Pinnacle Is Awarded Again For Health And Behavior Change Advertising, Marketing And Communications

The Aster Awards, founded in 2002, highlights marketing professionals who are creating real and positive change in communities through creative and groundbreaking campaign development within the healthcare field. Pinnacle was last recognized by the Aster Award committee in 2017 for our work supporting Anne Arundel County's Tobacco Retailer Training efforts and Binge Drinking Awareness Campaign and Maryland Department of Health and Mental Hygiene's Power to Prevent Diabetes campaign.

This year, Pinnacle is honored to receive four Aster Awards for campaigns with three different agencies in Maryland as well as Virginia. Pinnacle's work with the Rural Substance Abuse Awareness Coalition in the Goochland-Powhatan region of Virginia was recognized for a campaign to reduce opioid misuse and abuse as well as a campaign to deter under-age drinking, earning Gold and Silver awards, respectively. The video titled  “Can you spot the drug dealer?” highlights the danger of leaving your medication unsecure and unwittingly providing prescription drugs to your loved ones.

Because Pinnacle work has a focus on social marketing, with a goal to positively influence behaviors, we know that the quality of our work can literally save someone’s life. We are thrilled to receive national recognition for our work, but, we know the success of our campaigns is measured most in each and every behavior we influence. So, we are sending out a big thank you to our clients for trusting us with this important work and supporting the vision we bring to their projects.

Here is a look at Pinnacle's four Aster awards from 2018:


The Rural Substance Abuse Awareness Coalition’s Open Your Eyes and Secure Your Meds Campaign won Gold in the Total Advertising Campaigns category.

The Rural Substance Abuse Awareness Coalition's Sober Works on You campaign won the Silver Aster Award in the Website Advertising - Series category.


Baltimore County Department of Health’s Accidentally Addicted campaign was awarded the Gold Aster Award in the Outdoor-Transit Series category.


The Maryland Department of Health’s Hypertension TV campaign was awarded the Gold Aster Award in the TV/Video Advertising – Single category.


Everything’s Coming Up Sustainable! An Update on Pinnacle’s 20th Anniversary Rain Garden


Ever wonder what became of the rain garden we began installing to celebrate our 20th Anniversary?

It didn't look like much at the beginning... 

Since its completion in May, the Pinnacle rain garden has gone from a pile of rubble to a lush oasis, flourishing in the sun and shade of our lot off of the back alley.


While the main purpose of a rain garden is to absorb and filter rain water that runs off of an impervious surface (or in this case, our office's parking area), rain gardens also successfully attract native wildlife like birds, bees, butterflies and more!

Providing native pollinators like the Honey Bee in the picture below with food and shelter by planting native species in our gardens is a great (and beautiful!) way to help conserve the health of our local watersheds.

So why not start a rain garden of your own? Here's a list of some of the species we chose to put in our rain garden to help plant some seeds of inspiration! 

  • Iris Versicolor, also known as the Blue Flag, can be found in Northeastern wetlands. Though poisonous, Native Americans would use small amounts as a cathartic and diuretic.  
  • Purple Coneflower, also known as the Echinacea Purpurea, is an extremely popular herbal remedy used for wounds, burns and insect bites. 
  • The popular garden plant, Hibiscus Moscheutos is loved by gardeners as well as nectar-feeders and birds due to the its high pollen load. 
  • Blue False Indigo is the most noticeable species in the rain garden as it can grow up to nearly 4 feet tall! 
  • Volunteer Cherry Tomatos? Ok, we didn't plant these and have no idea how they got here but we're not mad about it! When a plant shows up and starts flowering or fruiting without having been planted by the gardener, it's called a volunteer. We volunteer these tomatoes for caprese! Yum! 





Pinnacle Welcomes Amy Weldon to the Team!

 Please welcome new Outreach and Education Coordinator, Amy Weldon,  to the Pinnacle team!
Amy is helping to provide education and outreach to a number of Pinnacle clients, including Baltimore County Department of Environmental Protection and Sustainability.  She has a Bachelor’s of Science from Towson University and has worked with varied industries including Chick-Fil-A and the Baltimore Aquarium. She has a strong background in environmental education and decided to pursue PR/marketing in order to help communicate the importance of environmental stewardship to the public. She lives in Baltimore City’s Woodberry neighborhood and when not working, likes to catch an O’s game or hit the weight room where she is training to compete as a powerlifter. She is excited to help make a difference in our community. We invite you to reach out and say hello next time you are close by, or, right here in our virtual space.  Ask her what her favorite memory is from her time as a dolphin trainer!



Pinnacle Receives International and National Recognition for Health-Related Projects

For over 20 years, Pinnacle Communications Resource Company, its founder Tracey Haldeman and her small team have been keeping pace with the big agencies, receiving international and national recognition for their thoughtful and impactful campaigns - especially in the healthcare marketing channel.

Recently, three of these campaigns were acknowledged by Marketing Healthcare Today Magazine with three Aster Awards in one of the largest national competitions recognizing excellence in healthcare advertising and marketing. Two of these campaigns were also recognized in the International Summit Creative Awards.

Check out Pinnacle’s award-winning work, supporting Anne Arundel County’s Tobacco Retailer Training efforts and Binge Drinking Awareness Campaign and Maryland Department of Health and Mental Hygiene’s Power to Prevent Diabetes campaign.


Maryland Department of Health and Mental Hygiene’s Power to Prevent Diabetes campaign won a Gold 2017 Aster Award in the category of TV/Video Advertising and a Silver 2017 Summit Creative Award.


Anne Arundel County’s Binge Drinking Awareness Campaign won a Bronze 2017 Aster Award in the category of Total Advertising Campaign.

Anne Arundel County’s Tobacco Retailer Training Flip Cards won a Gold 2017 Aster Award in the category of Multilingual Advertising and Finalist 2017 Summit Creative Award.

“The work our agency does, especially in the area of health care, is typically for the good of individuals or the good of our community,” says Tracey, president of the Baltimore-based agency.

Pinnacle’s work continues to focus on social marketing, with a goal to positively influence behaviors, and subsequently, greater society. And when your mission is to work with causes you believe in, the awards are just that sweeter!


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