Pokémon Go: How to drive traffic to your business without setting up a PokéStop or Gym

Pokémon GO has taken the world by storm. For those who aren’t familiar, Pokémon Go is free-to-play location-based reality game that allows Pokémon fans to capture Pokémon in the real world. 

As of July 26, 2016, Sensor Tower reports the app has been downloaded 75 million times after only 20 days after launching.  With download numbers like that, it’s no wonder businesses are jumping on board to capitalize on this craze!  

But what other option do you have now that Niantic, software developer of Pokémon Go, isn’t accepting any new submissions for new PokéStops or Gyms? Pokémon Lures modules are the answer!  These modules lure Pokémon to a PokéStop which in turn, lures more Pokémon players to catch them.


If your business is close to a PokéStop, purchasing a Lure Module in the Pokémon Go Store can attract Pokémon (and their players) near your location for 30 minutes.  One lure costs .99 while 8 lures will cost you about $7. Here is how you set up a Lure.

  1. Download Pokémon Go and purchase a lure in the Pokémon Go App Store.
  2. Your business must be located near or be able to travel to a PokéStop, as you can only set up a Lure near a PokéStop. Get comfortable as it can take a few minutes to set one up.
  3. Tap on the PokéStop on the Pokémon Go main screen.
  4. Once the PokéStop opens up, tap the small, white, cylindrical shaped icon above the giant circular PokéStop picture.
  5. Go back to the main screen. The PokéStop should now be awash in purple flower pedals and swirls. That means the Lure is active.

If your business is near a gym, promote a discount to the current gym owner or victor. Gyms are taking over quite frequently, so ask your patrons to take a screenshot of their victory. If you are worried about fraud, only offer the current gym owner or team a discount as you can check this from the Pokémon Go app.

Other ways to capitalize on Pokémon Go, you can offer and promote free WiFi and/or charging stations to all Pokémon player walking through the area.  



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