Passing the Two-Minute Test

Not many people hand out money to strangers. A potential donor will want to get to know your organization first. Sixty percent of donors hop online to visit your website prior to parting with their money. You have roughly two short minutes of their time to convince them that you are a worthwhile cause. Can your site pass the Two-Minute-Test?

CLEARLY-STATED MISSION

Succinctly state your mission and how you accomplish it. For example, "Saving horses from slaughter with rehabilitation, training, fostering and placement." Also, if you can easily quantify your efforts, include that in a prominent location (i.e. "468 Horses Saved").

When it comes to greatness, absolutely provoke!

Too often, we remain comfortable with the status quo, and fail to experience even a portion of the greatness we have to offer.

It's time to stop tolerating mediocrity, and start provoking greatness!

My friend/colleague Misti Burmeister is just days away from launching Provoking Greatness: Unleashing Hidden Potential, and I want to make sure you have access to all the good (free) stuff.

Since 2005, Misti's work has helped thousands of leaders eliminate compliancy, drive passion, remove negativity, and foster collaboration and caring throughout companies from industries that span the globe.  Sound intriguing?  CLICK HERE to get highly dedicated employees.

PS:  Here's to YOUR greatness!  Thank you for being a part of the Pinnacle community.

Don't lose your site traffic prematurely.

Great incoming traffic? Check.

Compelling content? Check.

Are your visitors still bailing out on your site after a page or two?

Each page builds a step in your visitor's journey, and as such, needs to have a clearly-defined purpose. Many pages have great content, but don't walk people through the journey. Visitors meet the dreaded Dead End when they are on a page that doesn't hold their hand through to the next step.

Leveraging Social Media to Grow Your Brand

Social media is a great tool to connect with customers and increase exposure. These sites are a free way to promote your brand, but it does require an investment of time and effort. There is the right way to manage a social media page and the wrong way. Below is my list of best practices to help you build successful pages.

1.  Post relevant, engaging content.

Post engaging content to attract fans and encourage them to be active. If a fan likes a page and never visits, then you are missing out on opportunities to market to that person.