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Planned Parenthood Social Marketing Campaign
    • BRAND DEVELOPMENT
    • INTEGRATED MARKETING SOLUTIONS
    • SOCIAL MARKETING
    • PUBLIC HEALTH ADVERTISING
    • NON-PROFIT MARKETING
    Teen peer educator education, communication
    and outreach piece.
    • BRAND DEVELOPMENT
    • INTEGRATED MARKETING SOLUTIONS
    • SOCIAL MARKETING
    • PUBLIC HEALTH ADVERTISING
    • NON-PROFIT MARKETING
    Outdoor for reproductive health.
    • BRAND DEVELOPMENT
    • INTEGRATED MARKETING SOLUTIONS
    • SOCIAL MARKETING
    • PUBLIC HEALTH ADVERTISING
    • NON-PROFIT MARKETING
    Newspaper insert - Pinnacle conducted focus group research with parents of teens to
    develop this campaign to reduce teen pregnancy in Caroline County, MD.
    • BRAND DEVELOPMENT
    • INTEGRATED MARKETING SOLUTIONS
    • SOCIAL MARKETING
    • PUBLIC HEALTH ADVERTISING
    • NON-PROFIT MARKETING
    Pinnacle conducted focus group research with teens to develop this campaign to
    reduce teen pregnancy in Caroline County, MD. The campaign consisted of outdoor,
    radio, television and posters.
    • BRAND DEVELOPMENT
    • INTEGRATED MARKETING SOLUTIONS
    • SOCIAL MARKETING
    • PUBLIC HEALTH ADVERTISING
    • NON-PROFIT MARKETING
    Outdoor and radio campaign to promote teen reproductive health.

Pinnacle has used focus group research, television, radio, outdoor, and print to affect positive change to infant mortality, teen pregnancy and general reproduction health issues in Maryland.