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UMD Heath Services - New Website Marketing Campaign
    • BRAND IDENTITY
    • BRAND STRATEGY
    • INTEGRATED COMMUNICATIONS
    Out-of-home collateral included a poster and
    table tent for medical office waiting areas.
    • BRAND IDENTITY
    • BRAND STRATEGY
    • INTEGRATED COMMUNICATIONS
    Letters and postcards for patients highlighted the
    benefits of the brand new health portal and electronic
    medical record system.
    • BRAND IDENTITY
    • BRAND STRATEGY
    • INTEGRATED COMMUNICATIONS
    Collateral included a patient brochure that was
    both mailed and distributed to patients during visits.

Using direct mail and collateral materials, Pinnacle Communications helped brand and launch MyPortfolio, University of Maryland Medical Systems’ electronic medical records.